Role: IT/Software

Employment Type :Full Time, Permanent

Role Category : SEO

UG : Any degree in Any Specialization

PG : Any degree in Any Specialization

- Perform keyword research on a regular basis

- Establish keyword strategy through consistently conducting keyword research to generate content concepts and enhance current content

- Plan and manage the website's whole architecture, reorganizing the page hierarchy as needed.

- Improve the content quality, keyword optimization, and user experience of web pages including the homepage, landing pages, blog posts, and product pages (on-page SEO) to improve its organic search ranks.

- Write SEO-friendly content.

- Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic

- Conduct routine technical SEO audits and collaborate with the web development team to address technical website issues such as slow page load times, page crawl errors, and duplicate content) that may have a negative impact on organic search rankings.

- Conduct a comprehensive technical, on-page, and off-page Seo strategy on the desktop and mobile versions of the website to make recommendations for improvement in crucial areas including keyword optimization for meta tags and pictures, content quality, and link building.

- Execute link building initiatives by creating and promoting linkable assets, engaging in outreach and submission-based link building

- Integrate on-page and off-page SEO link building with content marketing, social media marketing, and digital PR initiatives

- Implement local and international SEO techniques across local (Google My Business listings) and international websites

- Track and monitor keyword positions on a regular basis, and create integrated marketing strategies to boost sustainably grown search rankings
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- Analyze important SEO performance indicators, including organic traffic, position in search results, domain authority, conversion and conversion rates, engagement indicators, such dwell time and spontaneous repeat visits, and offer suggestions for improvement.

- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors

- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices

Register to start your application on desktop or mobile. After registering you will receive a confirmation email. Click the link in this email to complete your application, which is best done on a desktop.