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Digital Marketing Strategist
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Mind Spark Technologies (India)
Immediate Opening for Digital Marketing Strategist
Job Description :
We are hiring a Digital Marketing Strategist, who should be responsible for identifying and generating new business leads for the company. Your role involves researching potential clients, reaching out to them, and persuading them to engage in business with the company. This position also requires extensive research and direct interaction with prospective customers.
Education & Experience :
Experience: 4 - 5 Years
Role: Digital Marketing Strategist
Functional Area: Digital Marketing
Employment Type: Full-Time, Permanent
Role Category: Digital Marketing Strategist
UG: Any Graduate
PG: Any Postgraduate
Responsibilities :
- Develop and Implement Marketing Strategies on Digital Platforms
- Develop engaging content that resonates with target audiences across different digital platforms.
- Ensure the content is professional and SEO friendly which fosters customer engagement
- Implement and manage marketing automation tools to streamline marketing efforts and enhance efficiency.
- Create automated marketing campaigns, such as email drip campaigns, to nurture leads and convert them into customers.
- Develop and implement communication strategies to effectively convey the brand’s message to its audience.
- Manage public relations efforts to enhance the brand’s reputation and visibility.
- Identify potential affiliates and partners who can promote the brand’s products or services.
- Develop and manage affiliate programs to incentivize partners and drive sales through their networks.
- Analyze marketing data to measure the effectiveness of campaigns and make data-driven decisions.
- Develop and execute social media strategies to increase engagement and followers across various platforms.
- Utilize LinkedIn to identify and connect with potential leads.
- Develop LinkedIn campaigns to promote content, generate leads, and increase brand awareness.
- Develop and manage pay-per-click (PPC) campaigns on search engines like Google.
- Optimize ad copy and landing pages to increase conversion rates and return on investment (ROI).
- Research to understand the target audience’s demographics, behavior, and preferences.
- Develop detailed buyer personas to inform marketing strategies and content creation.
- Create and manage paid advertising campaigns across various digital platforms, including social media and search engines.
- Monitor ad performance and adjust strategies to maximize ROI.
- Establish clear, measurable marketing goals aligned with the overall business objectives.
- Regularly review and adjust goals based on campaign performance and business needs
-Identify and collaborate with influencers to promote the brand’s products or services
- Develop and manage email marketing campaigns to nurture leads and maintain customer relationships.
- Work closely with product development, sales, and customer service teams to ensure alignment and support for marketing initiatives.
- Provide insights and recommendations based on market research and campaign performance.
- Prepare regular reports on marketing performance and present findings to stakeholders.
- Use insights from reports to continuously improve marketing strategies and tactics.
- Strong communication skills
- Proficiency in marketing automation tools
How To Apply :
Register to start your application on desktop or mobile. After registering you will receive a confirmation email. Click the link in this email to complete your application, which is best done on a desktop.
Salary
As per Company std
Category
Digital Marketing Strategist
Gender
Both
Date Posted
17/07/2024
careers@mindsparktechnologies.com
Contact No
9865263377
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