Experience: 4 - 5 Years

Role: Digital Marketing Strategist

Functional Area: Digital Marketing

Employment Type: Full-Time, Permanent

Role Category: Digital Marketing Strategist

UG: Any Graduate

PG: Any Postgraduate

- Develop and Implement Marketing Strategies on Digital Platforms

- Develop engaging content that resonates with target audiences across different digital platforms.

- Ensure the content is professional and SEO friendly which fosters customer engagement

- Implement and manage marketing automation tools to streamline marketing efforts and enhance efficiency.

- Create automated marketing campaigns, such as email drip campaigns, to nurture leads and convert them into customers.

- Develop and implement communication strategies to effectively convey the brand’s message to its audience.

- Manage public relations efforts to enhance the brand’s reputation and visibility.

- Identify potential affiliates and partners who can promote the brand’s products or services.

- Develop and manage affiliate programs to incentivize partners and drive sales through their networks.

- Analyze marketing data to measure the effectiveness of campaigns and make data-driven decisions.

- Develop and execute social media strategies to increase engagement and followers across various platforms.

- Utilize LinkedIn to identify and connect with potential leads.

- Develop LinkedIn campaigns to promote content, generate leads, and increase brand awareness.

- Develop and manage pay-per-click (PPC) campaigns on search engines like Google.

- Optimize ad copy and landing pages to increase conversion rates and return on investment (ROI).

- Research to understand the target audience’s demographics, behavior, and preferences.

- Develop detailed buyer personas to inform marketing strategies and content creation.

- Create and manage paid advertising campaigns across various digital platforms, including social media and search engines.

- Monitor ad performance and adjust strategies to maximize ROI.

- Establish clear, measurable marketing goals aligned with the overall business objectives.

- Regularly review and adjust goals based on campaign performance and business needs

-Identify and collaborate with influencers to promote the brand’s products or services

- Develop and manage email marketing campaigns to nurture leads and maintain customer relationships.

- Work closely with product development, sales, and customer service teams to ensure alignment and support for marketing initiatives.

- Provide insights and recommendations based on market research and campaign performance.

- Prepare regular reports on marketing performance and present findings to stakeholders.

- Use insights from reports to continuously improve marketing strategies and tactics.

- Strong communication skills

- Proficiency in marketing automation tools

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