Experience: 3 - 4 Years

Role: Digital Marketing

Functional Area: Digital Marketing

Employment Type: Full-Time, Permanent

UG: Any Graduate

PG: Any Postgraduate

- Strong written and communication skills a plus

- Demonstrate extensive knowledge of Technical SEO practices.

- Implement strategies to enhance website performance and search engine visibility

- Develop and execute effective local and global SEO strategies.

- Optimize content for different regions and languages

- Conduct thorough and targeted keyword research to improve search rankings

- Create engaging and SEO-friendly content that aligns with brand objectives

- Ensure content is optimized for search engines and user experience

- Effective skills to build high-quality backlinks to improve site authority

- Analyze performance data using SEO analytics tools for continuous optimization

- Identify trends and opportunities for improvement

- Stay up-to-date with the latest industry trends and search engine algorithm updates

- Make informed decisions based on data-driven insights and analytics

- Utilize and manipulate various SEO tools for in-depth analysis and reporting

- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

- Create and manage impactful Google AdWords campaigns to drive traffic and conversions.

- Familiarity with Facebook and Instagram ad campaigns

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Brainstorm new and creative growth strategies through digital marketing

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Identifies critical conversion points and drop-off points and optimizes user funnels.

- Collaborates with stakeholders

- Evaluates emerging technologies

- Provides thought leadership and perspective for adoption where appropriate

- Increase an organization’s brand awareness, and boost visibility and engagement by planning and creating internet-based content

- Develop digital marketing strategies by identifying a target market, and crafting a compelling narrative that communicates the brand's values, mission, and unique selling propositions.

- Promote products or services through various digital platforms by using SEO strategies, social media, content marketing, and email marketing

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